BeYou.

Mock Branding + Creative Copyright Project

Beyou is the most exciting and disruptive health bar to hit the health food market this year. Its main target audience is ‘millennial women on the move’. Think active, vibrant, fun and social.

Beyou needed a brand that would disrupt the health food market, whilst maintaining a fashionable aesthetic. They requested an emphasis on quirky brand personality in both their identity and brand messaging.

I aimed for bright colors, expressive patterns, bold typography and clear brand messaging in order to catch the attention of this young, female-based demographic. On the packaging and social media branding I included fun, flirtatious messaging meant to brighten the buyers' day equally as much as the happy color palette.

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