Shine
Branding + Creative Copyright
Shine Dental is a collection of templates created for dental offices to spice up their branding game. Shine provides customizable templates that are targeted towards Gen Z and early Millenials.
Shine Dental creates a new, fun experience of visiting the dentist. No longer do we need to sit in the waiting room and be surrounded by bland white walls and cliche "brush your teeth" posters.
As someone who dreads my semiannual dentist visit- the smells, the sounds, the classic fluorescent, medicinal whiteness, I figured the first thing that would ease my anxiety would be a pleasant waiting room experience. With that in mind, I used a bright, happy color palette and smooth, laidback curves.
The design extends to the moment you hit the exam room with on-brand pictures, toothbrushes, floss and notebooks.
Lastly, I wanted to remind the visitor of their pleasant experience after the appointment as well. I included a collection of envelopes folders and appointment reminders with light, playful lines that welcome the customer back.
