Roots
Mock Branding Project
Roots is a luxury interior design company specializing in sourcing bespoke fixtures, fittings, features and furniture. They are perfectionists in their craft and are well known for their attention to detail and unique style.
Their clientele are wealthy, and are comfortable paying for a premium service. Projects rarely fall below the 100k mark.
The business likes minimal fashion and architecture brands that practice a less-is-more approach. They would like their product photography and case studies to be the highlight of their brand collateral and website.
Creative Direction:
Interior Design Website by Daniel Tran
Decore Interior - Concept by Mehmet Ozsoy
I created a simple, delicate yet strong style for this luxury interior design company. I highlight a san serif font and thin line-work to allow the product photography to shine.
Roots is a brand of luxury, "less is more," and perfection. To add a bit of personality I added a serif font for the body copy. The combination of these attributes creates a clean, high-end brand that demands attention without going overboard.
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