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Peep
Mock Branding Project
Peep is a sunglasses brand all about allowing the customization of sunglasses the way you want. Peep needed a logo and color scheme that represented the energy and unique take they have in the sunglasses market place.
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They were looking for a brand look, color palette, logo, packaging and business cards to help them stand out among their competitors and appeal to a Gen Z demographic.
My approach was to play with a bright, laid-back color palette and an equally laid-back, lower-case font. The fun, curvy patterns celebrate standing out and daring to be different to enhance the idea of customizing sunglasses exactly how you want.
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