Pasolivo
Rebranding, Graphic Design, Videography, Photography
Pasolivo is a 140 acre olive ranch selling luxury, extra virgin olive oil, spices, gourmet foods and home goods. They take pride in their family-owned business, hard work and majestic, oak-covered property located in the heart of Central Coast California wine country.
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While Pasolivo originally targeted a 50+ affluent crowd, they wanted to expand their direction to a younger millennial fanbase. When I joined the Pasolivo team, a majority of their photography was stock imagery and when they did have custom photography, it was more rustic, dated and lacking a consistent personality.
Pasolivo's previous brand:
Pasolivo needed a brand that was as magical and inviting as its 140 acre, family-owned Central California orchard. Though they treasured the beauty of their orchard, they showed little of it on social media. I chose to feature colorful imagery that invited those who couldn't visit, or those who had previously visited to feel a warm, homey feeling.
A big emphasis in Pasolivo's brand that they wanted to preserve, was the notion of family. People who visited the Pasolivo ranch were family and I wanted to portray that throughout all of their media.
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